Week 8 Writing Journal

I have already done my podcast script, could you please proofread for me and tell me where I should change, thanks. btw, I cannot find the underlined bottom from this blog editer, I would use quotation marks as my main points.

Overview

Hi, my name is DK Wang and I am going to talk about McDonald’s marketing strategy in China within my podcast. I will provide you some report data of McDonald’s growth sales and how this brand becomes the leading fast food restaurant in China. I hope after you listen to my explanation, you would understand how well McDonald’s performs their marketing strategy in China

Content

Firstly, my research question is how McDonald’s marketing strategy deals with Chinese consumer’s tasting behavior and figure out what kind of marketing strategy McDonald’s used to improve their sales and become a worldwide leading fast food restaurant.
I am here to inform you that "McDonald’s has adjusted their marketing strategy to create new flavors of the products." My example is China. Many newspapers stated that McDonald’s has a huge market share and still growing their market sales in China. "It has used almost same marketing strategy as the United States, but has expended the new plan to fix the local consumer’s eating behavior." I have gathered some sentences talk about McDonald’s has changed their menu a little bit different than the original menu in the United States, such as add new flavors like corn cup, Filet-O-Fish sandwich, and spicy chicken filet burger to local consumer.
Moreover, due to the mainland China vast in terrain, there are many different kinds of tasting behavior from place to place. Thus," McDonald’s primary research local consumer’s preference then founded a focus group studies to research more detail about Chinese eating behavior and custom." However, according to Hume (2010), McDonald’s is still working on the focus group to find out every local consumer’s tasting behavior and to achieve their final sales goal.
Secondly, I would report to you more detail about McDonald’s promotion and new strategy in China. "The new strategy such as drive through and locations open all night which have started since Beijing Olympic Games in August 2008." The growth sales data from Jie (2008) showed McDonald’s successfully promotes their products into entire China region and become the leading place of fast food restaurant.
Finally, according to McDonald’s Launches 24-hour Delivery Service in China (2009), "McDonalds recently performs one new marketing strategy which called 24-hour delivery service." It is a new plan of them and they will see how well it performs within one to two years.

Closing

"In conclusion, McDonald’s has a great conceptive view of the future worldwide situation. "They understand a tip that only try and perform new strategy in a new place would grow their sales. Moreover, they do their best to research the local consumer’s tasting behavior and founded the focus group to study more detail about Chinese culture. It is very good to us to recognize that they are a worldwide leading place fast food restaurant.
For more information to see McDonald’s, you can visit their website by typing McDonald’s on Google.
I would like to thank you for your patient to listen to my podcast and I hope you enjoy of this topic.


1. Offer a place where you think your podcast will fit into your Webtext:

I would put my podcast in the front of my Webtext, because I think my podcast likes an overview of my topic. It lets my audience easy to get a whole view of my topic and understand what I will going to mention next when they are reading my article.

2. Consider the differences and similarities between a "text" like a podcast and a printed essay. What do you think accounts for those differences?

In my point of view, I think the text in podcast might be more easy and informal. We probably have to use first person to mention my sentences due to it is my podcast and you will listen and understand my tone in my article. Also, it has to avoid long quote. In podcast, it is hard to say a quote or telling people this data is from whom or which page. However, my understanding of podcast is like a speech, which is relax and like conversation with my audience.

I would use ethos as my character in my first paragraph such as tell my audience what I am going to introduce or to explain in the following sentences. Logos: I would persuade my audience that McDonald’s is the worldwide leading fast food restaurant and continuously grow their sales in China. Pathos: it is my emotion appearance, I would use it as excited and encouraged. However, I hope this part I wrote the right thing, because I am not sure my understanding is right or not. I got the rhetorical information from http://www.calstatela.edu/faculty/jgarret/3waypers.htm.