Week 4 Writing Journal

In my own words, a definition of quoting is write down the words exactly as same as original source, also we have to provide quotation marks and author’s name by following APA format. Paraphrasing is we condense the original paragraph and point out the main ideas. Summarizing is we write more widely than quoting and paraphrasing such as summarize the paragraph’s main points and provide some overview.

My topic is “How does McDonald’s strategy deal with consumer taste in China”, which is related to my major: marketing. In my process of the topic research, I found out that McDonald’s has adjusted their marketing strategy to create new flavors of the products. They do it well in China and successfully promote the products into entire China. Also, I knew McDonald’s do really good with their marketing which not only making good profit, but has been well-known for the China people. Firstly, McDonald’s has changed their menu a little bit different than the original menu in China. According to Adams (2008), “they seem to have found the magic touch for capturing that taste bud of people all over the world, even in countries that don’t eat beef, like India, or those that prefer rice, like the entire Asian region”. Secondly, McDonald’s do really good brand marketing in China; the people must easily recognize McDonald’s, even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China. However, I hope after my audience read my article they would understand how well McDonald’s performs their new marketing strategy in China and have some general ideas of good marketing strategy.

Reference
Adams, B. (November 7 2008). Purple Slinky. February 8, 2010. Retrieved from: Nine mcdonald’s products that actually flopped:
http://purpleslinky.com/humor/food/nine-mcdonalds-products-that-actually-flopped/
Griffith, W. (August 15, 2008). McDonald’s has a big appetite for china. Retrieved from: msnbc: http://www.msnbc.msn.com/id/26226387/