Summary of Two Articles

On the website of Writing@CSU, there are some main points the author mentioned about, such as introduction of a “keyword”, definition of “refining a search”, and four electronic databases to demonstrate the usage of keyword. Firstly, keyword is a very important component to find out our information online. Keyword can help us to link to vary electronic journals, articles, newspapers, and books. Moreover, the author said the easiest way to enter the keyword might be article title or author’s name. After we put a keyword into database engine, we will figure out variety information immediately. Secondly, the definition of “refining a search keyword” is to find out some better results from internet by using more specific keywords. The article gives us one example is research the impact of television on violent behavior. If we would like to obtain further and accurate data, we might type in the keywords television and violence rather than the sentence “the impact of television on violent behavior”. Thirdly, the article provides four online database links for us to demonstrate the usage of keyword. There are The Lycos Web Search Site, The ERIC Database, The SAGE Online Library Catalog, and The Melvyl Online Library Catalog.
On the other article, it teaches us how to use synonym to make our research different. If we can use synonym well when we research our data from database, the results would be more accurate and specific. Also, there are some examples, such as type ladies or female instead of women. It is very useful to me and is a good technique to help me refine my keyword in the future.
In the beginning I used the keywords “international consumer consumption behavior” to search on Google. I found out an article called Consumer behavior: The psychology of marketing (http://www.consumerpsychologist.com/). This article mentioned about basic ideas of consumer behavior related to the psychology of marketing. The author researched about the possible elements which were consist of general consumer behavior. This keyword is helpful to me, and I try to refine my original keyword at next research. I used both of “marketing strategy” and “international consumer behavior”. I got a lot of new information and looked around them. One of them called How to develop a marketing strategy in 5 easy steps (http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm). This article is useful to me as well and help me figure out how to understand marketing consumer behavior patterns and develop a marketing strategy. Finally, after I doing these practices of keywords, I understand how to appropriately use the keyword and refine them.