Saturday, April 24, 2010
Week 13 Writing Journal
In fact, we haven’t talked much about the webtext in conference. I really have no idea about what I need to write in today’s journal. Maybe I remembered one we have talked about which is where I need to insert the podcast link and the slideshow page. Is this the topic what I have to write today?
Saturday, April 17, 2010
Week 12 Writing Journal
1. Given what you have learned so far about your subject.
I have learned a lot of information about McDonald’s within my research. Firstly, in fact, in China, I only know few new flavors McDonald’s has created but not exactly whole flavors what they looks like. However, after I research about McDonald’s menu, I found out there are many tastes that the menu only in China, such as red bean pie, Filet-O-Fish Burger, and Crispy Chicken Wings. Secondly, I have learned that McDonald’s did a lot of good marketing strategy to Chinese consumers, such as drive through and the store opens 24-hr services, and cutting price of meal as a promotion. Lastly, I have understood that the reason McDonald’s standing in the leading place of fast food industry, such as founded focus group to find out Chinese tasting behavior and perform new niches which is 24-hr delivery service.
2. What can you say to your readers that they may not already know and that you would be expected to support with facts, statistics, examples, or expert opinions?
I would say that my readers probably do not know well about China’s McDonald’s marketing strategy before they read my article. Also, I expected after they read the research, they would become excited to taste McDonald’s new flavors in China. However, I also expected them to understand how McDonald’s performs their marketing strategy under the pressure of many competitors such as KFC, Burger King, Pizza Hut, and Domino’s Pizza.
3. Summarize and respond to at least three of the texts in your bibliography. How will you use each of these in your webtext?
Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
- In this article, it mentioned about the detail of McDonald’s marketing strategy in China, such as focusing on 5 P’s (people, products, place, price, promotion). Also, it has talked about that McDonald’s intends to open more and more new outlets in the mainland and increases the sales force to make more profit. I will use it to describe the detail new flavors name of China’s menu. Also, this article is like a overview of McDonald’s in China, thus, there are many sentences I can quote in my research, such as McDonald’s open more outlets, the main new flavors in China, and how McDonald’s sees China as a big market.
Lomax, A. (April 7, 2010). McDonald’s seeks a chinese fortune. April 14, 2010. Retrieved from: The Motley Fool: http://www.fool.com/investing/international/2010/04/07/mcdonalds-seeks-a-chinese-fortune.aspx
- In this article, the main point is obviously in the title: McDonald’s seeks a Chinese fortune. The author stated that McDonald’s gains more profit in Asian region year by year and tries to raise the number of outlets in the mainland. Also, it showed a graph to indicate the growing sales among Asia region, the United States, and Europe region. This graph is useful to me to support the reason McDonald’s choose China as a future marketplace star.
McDonald’s cuts prices in china to promote sales. (February 10, 2009). March 7, 2010. Retrieved from: ChinaRetailNews.com: http://www.chinaretailnews.com/2009/02/10/2242-mcdonalds-cuts-prices-in-china-to-promote-sales/
- This article is talking about McDonald’s has started cut price of its meals since 2009. The reasons they cuts price are raise the sales and compete to other opponents. I would use it to mention about McDonald’s marketing promotion and how well it performs. Also, there is one good place I also can put in, which is competitor part with KFC. Due to KFC owns highly competitive ability against with McDonald’s, McDonald’s treats its marketing strategy seriously.
4. What other new sources do you need to find to help you fully answer your questions? What information will you look for? Where do you expect to find it?
I think the new sources I need to find out is report the McDonald’s original menu in the United States. The reason I decided to do it is because I hope my readers can compare the original menu with new menu in China. My readers will clearly understand what different McDonald’s has changed. Also, I would find the information of the United States original menu from McDonald’s website. Moreover, I just jump out an idea which I might research how McDonald’s targets new consumer groups (healthy concern consumer & Kids) to increase the sales. The information would be found in McDonald’s website as well.
I have learned a lot of information about McDonald’s within my research. Firstly, in fact, in China, I only know few new flavors McDonald’s has created but not exactly whole flavors what they looks like. However, after I research about McDonald’s menu, I found out there are many tastes that the menu only in China, such as red bean pie, Filet-O-Fish Burger, and Crispy Chicken Wings. Secondly, I have learned that McDonald’s did a lot of good marketing strategy to Chinese consumers, such as drive through and the store opens 24-hr services, and cutting price of meal as a promotion. Lastly, I have understood that the reason McDonald’s standing in the leading place of fast food industry, such as founded focus group to find out Chinese tasting behavior and perform new niches which is 24-hr delivery service.
2. What can you say to your readers that they may not already know and that you would be expected to support with facts, statistics, examples, or expert opinions?
I would say that my readers probably do not know well about China’s McDonald’s marketing strategy before they read my article. Also, I expected after they read the research, they would become excited to taste McDonald’s new flavors in China. However, I also expected them to understand how McDonald’s performs their marketing strategy under the pressure of many competitors such as KFC, Burger King, Pizza Hut, and Domino’s Pizza.
3. Summarize and respond to at least three of the texts in your bibliography. How will you use each of these in your webtext?
Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
- In this article, it mentioned about the detail of McDonald’s marketing strategy in China, such as focusing on 5 P’s (people, products, place, price, promotion). Also, it has talked about that McDonald’s intends to open more and more new outlets in the mainland and increases the sales force to make more profit. I will use it to describe the detail new flavors name of China’s menu. Also, this article is like a overview of McDonald’s in China, thus, there are many sentences I can quote in my research, such as McDonald’s open more outlets, the main new flavors in China, and how McDonald’s sees China as a big market.
Lomax, A. (April 7, 2010). McDonald’s seeks a chinese fortune. April 14, 2010. Retrieved from: The Motley Fool: http://www.fool.com/investing/international/2010/04/07/mcdonalds-seeks-a-chinese-fortune.aspx
- In this article, the main point is obviously in the title: McDonald’s seeks a Chinese fortune. The author stated that McDonald’s gains more profit in Asian region year by year and tries to raise the number of outlets in the mainland. Also, it showed a graph to indicate the growing sales among Asia region, the United States, and Europe region. This graph is useful to me to support the reason McDonald’s choose China as a future marketplace star.
McDonald’s cuts prices in china to promote sales. (February 10, 2009). March 7, 2010. Retrieved from: ChinaRetailNews.com: http://www.chinaretailnews.com/2009/02/10/2242-mcdonalds-cuts-prices-in-china-to-promote-sales/
- This article is talking about McDonald’s has started cut price of its meals since 2009. The reasons they cuts price are raise the sales and compete to other opponents. I would use it to mention about McDonald’s marketing promotion and how well it performs. Also, there is one good place I also can put in, which is competitor part with KFC. Due to KFC owns highly competitive ability against with McDonald’s, McDonald’s treats its marketing strategy seriously.
4. What other new sources do you need to find to help you fully answer your questions? What information will you look for? Where do you expect to find it?
I think the new sources I need to find out is report the McDonald’s original menu in the United States. The reason I decided to do it is because I hope my readers can compare the original menu with new menu in China. My readers will clearly understand what different McDonald’s has changed. Also, I would find the information of the United States original menu from McDonald’s website. Moreover, I just jump out an idea which I might research how McDonald’s targets new consumer groups (healthy concern consumer & Kids) to increase the sales. The information would be found in McDonald’s website as well.
Saturday, April 10, 2010
Week 11 Writing Journal
After I reviewed my webtext, I would insert my podcast after “More and More Competitors in China” section. Due to my podcast is discussion one specific competitor (also the largest threats to McDonald’s) to McDonald’s in China, thus, I would insert my podcast by using one big KFC’s picture with the audio presentation after that paragraph. Also, I would put my slideshow after the paragraph “McDonald’s Research and Develop New Flavors to Appeal to Chinese Consumer”. To illustrate my slideshow, I would insert one word attachment below the paragraph.
Outline:
Working Outline for: McDonald’s Marketing Strategy in China
Research Question: How Does McDonald’s Strategy of Marketing Deal with Consumer Taste in China?
Working Thesis: McDonald’s adjust their products to create new flavors for Chinese consumer and marketing it well.
Purpose: I hope after my audience read my article, they would understand how well McDonald’s performs their new marketing strategy in China
Audience: McDonald’s faithful consumer who are Chinese related and who are living in China.
I. Introduce the topic- McDonald’s marketing strategy in China and basic view of McDonald’s.
McDonald's is a worldwide leading fast-food restaurant today. Especially in Asia, McDonald's has a huge market share within China. It has used almost same marketing strategy as the United States in China, but it has expended the marketing strategy to fix the local consumer’s eating behavior.
II. McDonald’s history
A. McDonald’s founder Ray Kroc & How Kroc had founded McDonald’s (place, time…etc.)
On April 15, 1955, McDonald's Corporation founder, Ray Kroc, created his first McDonald’s restaurant in Des Plaines, IL. After Kroc had founded McDonald’s he built a logo which success to appeal to the people a brand name McDonald’s. According to the page name 1955 of McDonald's (2010), “the attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1953”.
III. McDonald’s marketing strategy in China
A. Research and Develop New Flavors to Appeal to Chinese Consumer
(after this paragraph, there is one attachment shows the detail of McDonald’s new menu in China)
McDonald’s has researched local consumer eating behavior first and then decide to change the menu. According to Hume (2010), he stated that in addition to provide core menu which included Big Macs, McChicken, and Egg McMuffins in China, they has changed a little bit of menu in local city to fix the consumer preference. There is one information Hume (2010) provided, “In Hong Kong, the traditional Filet-O-Fish sandwich is the top seller. In Shanghai, McDonald's Spicy Chicken Filet Burger sells best, and a Spicy Filet-O-Fish recently was added” (p. 1).
B. Founded Focus Group to Study the Chinese Consumer
C. Chinese View McDonald’s as a Western Restaurant
D. More and More Competitors in China (after this paragraph, there is one big KFC’s image showed in the webtext with the audio presentation)
IV. McDonald’s become famous in China
A. The people know the brand, who can easily recognize the brand
The people most easily recognize McDonald’s and even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China.
B. McDonald’s Promotion and Growing Sales in China & Perceives Potential Marketplace in China
McDonald’s has created two niches in China: drive through and locations open all night. Niche means a special region demand from customers for supply special goods or services. The two niches perform successfully and let McDonald’s become the restaurant leading place in China (The Associated Press, 2007). There is one example talked about McDonald’s did the drive through service excellent while the Beijing Olympic Games in August 2008, “it has 770 units in China now (the first opened in 1990) and intends to have at least 1,000—and 50% of new stores with drive-thru windows—when the Beijing Olympic Games begin in August 2008” (Hume, 2010). As a result, drive through and locations open all night are two successful niches.
C. New Future Marketing Strategy in China
V. Conclusion- restate the topic and the research information
Conclusion for my outline:
The thesis, audience, and purpose are still relevant to the content of my webtext. I think they are good to go. However, probably I would add one last paragraph for my conclusion in the future 2000 webtext.
Outline:
Working Outline for: McDonald’s Marketing Strategy in China
Research Question: How Does McDonald’s Strategy of Marketing Deal with Consumer Taste in China?
Working Thesis: McDonald’s adjust their products to create new flavors for Chinese consumer and marketing it well.
Purpose: I hope after my audience read my article, they would understand how well McDonald’s performs their new marketing strategy in China
Audience: McDonald’s faithful consumer who are Chinese related and who are living in China.
I. Introduce the topic- McDonald’s marketing strategy in China and basic view of McDonald’s.
McDonald's is a worldwide leading fast-food restaurant today. Especially in Asia, McDonald's has a huge market share within China. It has used almost same marketing strategy as the United States in China, but it has expended the marketing strategy to fix the local consumer’s eating behavior.
II. McDonald’s history
A. McDonald’s founder Ray Kroc & How Kroc had founded McDonald’s (place, time…etc.)
On April 15, 1955, McDonald's Corporation founder, Ray Kroc, created his first McDonald’s restaurant in Des Plaines, IL. After Kroc had founded McDonald’s he built a logo which success to appeal to the people a brand name McDonald’s. According to the page name 1955 of McDonald's (2010), “the attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1953”.
III. McDonald’s marketing strategy in China
A. Research and Develop New Flavors to Appeal to Chinese Consumer
(after this paragraph, there is one attachment shows the detail of McDonald’s new menu in China)
McDonald’s has researched local consumer eating behavior first and then decide to change the menu. According to Hume (2010), he stated that in addition to provide core menu which included Big Macs, McChicken, and Egg McMuffins in China, they has changed a little bit of menu in local city to fix the consumer preference. There is one information Hume (2010) provided, “In Hong Kong, the traditional Filet-O-Fish sandwich is the top seller. In Shanghai, McDonald's Spicy Chicken Filet Burger sells best, and a Spicy Filet-O-Fish recently was added” (p. 1).
B. Founded Focus Group to Study the Chinese Consumer
C. Chinese View McDonald’s as a Western Restaurant
D. More and More Competitors in China (after this paragraph, there is one big KFC’s image showed in the webtext with the audio presentation)
IV. McDonald’s become famous in China
A. The people know the brand, who can easily recognize the brand
The people most easily recognize McDonald’s and even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China.
B. McDonald’s Promotion and Growing Sales in China & Perceives Potential Marketplace in China
McDonald’s has created two niches in China: drive through and locations open all night. Niche means a special region demand from customers for supply special goods or services. The two niches perform successfully and let McDonald’s become the restaurant leading place in China (The Associated Press, 2007). There is one example talked about McDonald’s did the drive through service excellent while the Beijing Olympic Games in August 2008, “it has 770 units in China now (the first opened in 1990) and intends to have at least 1,000—and 50% of new stores with drive-thru windows—when the Beijing Olympic Games begin in August 2008” (Hume, 2010). As a result, drive through and locations open all night are two successful niches.
C. New Future Marketing Strategy in China
V. Conclusion- restate the topic and the research information
Conclusion for my outline:
The thesis, audience, and purpose are still relevant to the content of my webtext. I think they are good to go. However, probably I would add one last paragraph for my conclusion in the future 2000 webtext.
Saturday, April 3, 2010
Week 10 Writing Journal
In my slideshow, I would develop a new topic for my webtext. Especially I plan to extend my third paragraph (McDonald’s Research and Develop New Flavors to Appeal to Chinese Consumer) into a new paragraph. The heading sentence would be: The New Flavors Only in China. My main point of this paragraph is to introduce more detail about McDonald’s new menu in China. For example, I will provide the picture of Chicken McNuggets with chili garlic sauce, Crispy Chicken Wings (McWings), seasonal Chinese New Year meal, Premium Grilled Thigh Fillet Burger, Hot and Spicy Grilled Thigh Fillet Burger, Shake Shake Fries, Double Filet-O-Fish Burger, and pineapple, taro (a kind of sweet potato), chocolate, banana and red soy bean pies. If the slideshow’s space is enough, I would analyze each new flavors separately and explain why these flavors can appeal to Chinese consumer and make McDonald’s got good profit in China. Moreover, I think this topic is well-suited to an audio/visual presentation because I can easy to visualize the exactly images of those McDonald’s new menu for Chinese consumer. My audience would understand and picture what I am talking about McDonald’s new menu in China. Thus, I decided to use this topic to make my project more interesting.
For visualization:
1. http://www.mcdonalds.com.cn/images/mclub/coupon_list.jpg
For this one slide, I would state my heading sentence first and talk about McDonald’s new flavors of China (give the new flavors’ name). The purpose of this image is to give a general idea of McDonald’s menu in China.
2. http://www.mcdonalds.com.tw/newsroom/download/news/485a3f0cd5e28.jpg
This one is to show the image of Chicken McNuggets with chili garlic sauce.
3. http://www.hnemap.com/PublicWebUI/editor/uploadfile/2010-2-23/20102423102441.jpg
This one is to show the image of Crispy Chicken Wings (McWings).
4. Seasonal Chinese New Year meal
http://upload.wikimedia.org/wikipedia/commons/3/3c/McDonald%27s_Chinese_New_Year_set_meal.jpg
5. Premium Grilled Thigh Fillet Burger
http://sns.changsha.cn/attachment/200910/27/142974_1256633494HoYD.jpg
6. Shake Shake Fries and Onion Ring.
http://www.mcdonalds.com.tw/newsroom/download/news/47258e835d529.jpg
7. Double Filet-O-Fish Burger.
8. Pineapple, Taro (a kind of sweet potato), Banana and Red Soy Bean Pies
http://www.gunaxin.com/wp-content/uploads/2009/03/taro-pie.jpg
http://i3.dpfile.com/2009-04-10/1848663_b.jpg
http://farm4.static.flickr.com/3491/3185287561_0c1cdcf535.jpg
http://farm4.static.flickr.com/3491/3185287561_0c1cdcf535.jpg
Saturday, March 13, 2010
Week 8 Writing Journal
I have already done my podcast script, could you please proofread for me and tell me where I should change, thanks. btw, I cannot find the underlined bottom from this blog editer, I would use quotation marks as my main points.
Overview
Hi, my name is DK Wang and I am going to talk about McDonald’s marketing strategy in China within my podcast. I will provide you some report data of McDonald’s growth sales and how this brand becomes the leading fast food restaurant in China. I hope after you listen to my explanation, you would understand how well McDonald’s performs their marketing strategy in China
Content
Firstly, my research question is how McDonald’s marketing strategy deals with Chinese consumer’s tasting behavior and figure out what kind of marketing strategy McDonald’s used to improve their sales and become a worldwide leading fast food restaurant.
I am here to inform you that "McDonald’s has adjusted their marketing strategy to create new flavors of the products." My example is China. Many newspapers stated that McDonald’s has a huge market share and still growing their market sales in China. "It has used almost same marketing strategy as the United States, but has expended the new plan to fix the local consumer’s eating behavior." I have gathered some sentences talk about McDonald’s has changed their menu a little bit different than the original menu in the United States, such as add new flavors like corn cup, Filet-O-Fish sandwich, and spicy chicken filet burger to local consumer.
Moreover, due to the mainland China vast in terrain, there are many different kinds of tasting behavior from place to place. Thus," McDonald’s primary research local consumer’s preference then founded a focus group studies to research more detail about Chinese eating behavior and custom." However, according to Hume (2010), McDonald’s is still working on the focus group to find out every local consumer’s tasting behavior and to achieve their final sales goal.
Secondly, I would report to you more detail about McDonald’s promotion and new strategy in China. "The new strategy such as drive through and locations open all night which have started since Beijing Olympic Games in August 2008." The growth sales data from Jie (2008) showed McDonald’s successfully promotes their products into entire China region and become the leading place of fast food restaurant.
Finally, according to McDonald’s Launches 24-hour Delivery Service in China (2009), "McDonalds recently performs one new marketing strategy which called 24-hour delivery service." It is a new plan of them and they will see how well it performs within one to two years.
Closing
"In conclusion, McDonald’s has a great conceptive view of the future worldwide situation. "They understand a tip that only try and perform new strategy in a new place would grow their sales. Moreover, they do their best to research the local consumer’s tasting behavior and founded the focus group to study more detail about Chinese culture. It is very good to us to recognize that they are a worldwide leading place fast food restaurant.
For more information to see McDonald’s, you can visit their website by typing McDonald’s on Google.
I would like to thank you for your patient to listen to my podcast and I hope you enjoy of this topic.
1. Offer a place where you think your podcast will fit into your Webtext:
I would put my podcast in the front of my Webtext, because I think my podcast likes an overview of my topic. It lets my audience easy to get a whole view of my topic and understand what I will going to mention next when they are reading my article.
2. Consider the differences and similarities between a "text" like a podcast and a printed essay. What do you think accounts for those differences?
In my point of view, I think the text in podcast might be more easy and informal. We probably have to use first person to mention my sentences due to it is my podcast and you will listen and understand my tone in my article. Also, it has to avoid long quote. In podcast, it is hard to say a quote or telling people this data is from whom or which page. However, my understanding of podcast is like a speech, which is relax and like conversation with my audience.
I would use ethos as my character in my first paragraph such as tell my audience what I am going to introduce or to explain in the following sentences. Logos: I would persuade my audience that McDonald’s is the worldwide leading fast food restaurant and continuously grow their sales in China. Pathos: it is my emotion appearance, I would use it as excited and encouraged. However, I hope this part I wrote the right thing, because I am not sure my understanding is right or not. I got the rhetorical information from http://www.calstatela.edu/faculty/jgarret/3waypers.htm.
Overview
Hi, my name is DK Wang and I am going to talk about McDonald’s marketing strategy in China within my podcast. I will provide you some report data of McDonald’s growth sales and how this brand becomes the leading fast food restaurant in China. I hope after you listen to my explanation, you would understand how well McDonald’s performs their marketing strategy in China
Content
Firstly, my research question is how McDonald’s marketing strategy deals with Chinese consumer’s tasting behavior and figure out what kind of marketing strategy McDonald’s used to improve their sales and become a worldwide leading fast food restaurant.
I am here to inform you that "McDonald’s has adjusted their marketing strategy to create new flavors of the products." My example is China. Many newspapers stated that McDonald’s has a huge market share and still growing their market sales in China. "It has used almost same marketing strategy as the United States, but has expended the new plan to fix the local consumer’s eating behavior." I have gathered some sentences talk about McDonald’s has changed their menu a little bit different than the original menu in the United States, such as add new flavors like corn cup, Filet-O-Fish sandwich, and spicy chicken filet burger to local consumer.
Moreover, due to the mainland China vast in terrain, there are many different kinds of tasting behavior from place to place. Thus," McDonald’s primary research local consumer’s preference then founded a focus group studies to research more detail about Chinese eating behavior and custom." However, according to Hume (2010), McDonald’s is still working on the focus group to find out every local consumer’s tasting behavior and to achieve their final sales goal.
Secondly, I would report to you more detail about McDonald’s promotion and new strategy in China. "The new strategy such as drive through and locations open all night which have started since Beijing Olympic Games in August 2008." The growth sales data from Jie (2008) showed McDonald’s successfully promotes their products into entire China region and become the leading place of fast food restaurant.
Finally, according to McDonald’s Launches 24-hour Delivery Service in China (2009), "McDonalds recently performs one new marketing strategy which called 24-hour delivery service." It is a new plan of them and they will see how well it performs within one to two years.
Closing
"In conclusion, McDonald’s has a great conceptive view of the future worldwide situation. "They understand a tip that only try and perform new strategy in a new place would grow their sales. Moreover, they do their best to research the local consumer’s tasting behavior and founded the focus group to study more detail about Chinese culture. It is very good to us to recognize that they are a worldwide leading place fast food restaurant.
For more information to see McDonald’s, you can visit their website by typing McDonald’s on Google.
I would like to thank you for your patient to listen to my podcast and I hope you enjoy of this topic.
1. Offer a place where you think your podcast will fit into your Webtext:
I would put my podcast in the front of my Webtext, because I think my podcast likes an overview of my topic. It lets my audience easy to get a whole view of my topic and understand what I will going to mention next when they are reading my article.
2. Consider the differences and similarities between a "text" like a podcast and a printed essay. What do you think accounts for those differences?
In my point of view, I think the text in podcast might be more easy and informal. We probably have to use first person to mention my sentences due to it is my podcast and you will listen and understand my tone in my article. Also, it has to avoid long quote. In podcast, it is hard to say a quote or telling people this data is from whom or which page. However, my understanding of podcast is like a speech, which is relax and like conversation with my audience.
I would use ethos as my character in my first paragraph such as tell my audience what I am going to introduce or to explain in the following sentences. Logos: I would persuade my audience that McDonald’s is the worldwide leading fast food restaurant and continuously grow their sales in China. Pathos: it is my emotion appearance, I would use it as excited and encouraged. However, I hope this part I wrote the right thing, because I am not sure my understanding is right or not. I got the rhetorical information from http://www.calstatela.edu/faculty/jgarret/3waypers.htm.
Sunday, March 7, 2010
Week 7 Writing Journal
Peer Review:
From the peer review, Hu pointed out that I missed to underline my thesis points and I already correct it. However, although Hu didn’t point out a lot of mistakes in my paper, I think I have to work more on my paper. Probably I have to find out more evidence to support my main points and extend my paragraph. Also, I have to add more words to achieve the words limitation. Moreover, I will go to the writing center before this paper’s final draft due and ask them help me correct my grammars problems as well.
From the peer review, Hu pointed out that I missed to underline my thesis points and I already correct it. However, although Hu didn’t point out a lot of mistakes in my paper, I think I have to work more on my paper. Probably I have to find out more evidence to support my main points and extend my paragraph. Also, I have to add more words to achieve the words limitation. Moreover, I will go to the writing center before this paper’s final draft due and ask them help me correct my grammars problems as well.
Saturday, February 27, 2010
Week 6 Writing Journal
Two new sources:
1. Jie, L. (September 9, 2008). McDonald’s growing in china. February 25, 2010. Retrieved from China Daily: http://www.chinadaily.com.cn/bizchina/2008-09/08/content_7007412.htm
I found this source by typing “McDonald’s research consumer behavior in China”. The main purpose I use this source is because I think I need more evidences to prove that McDonald’s has done a lot of research of local consumer preference in China before they sale the goods/service to the marketplace. Thus, I have a big found from this article, firstly, this article is written by Chinese editor and the source’s website is China Daily. It has more provided that the information from the source is correct. Secondly, the author stated that McDonald’s has founded focus group studies Chinese consumer eating behavior. It is useful and well to support my main point.
2. Tang H. (February 3, 2010). Drive through tips for china. February 25, 2010. Retrieved from Creaders.NET: http://www.creadersnet.com/newsViewer_english.php?id=667355
I found this by typing “McDonald’s drive through in China”. I need it because I think I didn’t provided enough evidence for McDonald’s drive through part on the last week journal. Also, this week I used this article to support my point which stated that McDonald’s drive through strategy is successful in China and bring a big jump to them to make more profit. This source is credible due to the author is Chinese editor and the website is Chinese newspaper as well. Moreover, on the article’s bottom, the author stated that the source of the article is Wall Street Journal which usually provided credible information to the readers. Therefore, I choose it to support my main point. However, I just want to mention about a new idea about my research after I finished today’s journal. I think in the future, I would combine this article’s information to my first paragraph which mentioned that McDonald’s has researched the local consumer preference and custom in China. Because in Tang words, he mentioned the drive through strategy success is due to the Chinese usually busy and it is a kind of lifestyle (it is similar as Chinese custom) of them. So, I will try my best to combine this idea next week.
Synthesizes the sources into paragraph (I combine both old and new resources to make a completed paragraph):
In China, McDonald’s has adjusted their marketing strategy to create new flavors of the products. For example, McDonald’s has changed their menu a little bit different than the original menu in the United States. According to Adams (2008), “they seem to have found the magic touch for capturing that taste bud of people all over the world, even in countries that don’t eat beef, like India, or those that prefer rice, like the entire Asian region”. McDonald’s has researched local consumer eating behavior first and then decide to change the menu. Moreover, Hume (2010) stated that in addition to provide core menu which included Big Macs, McChicken, and Egg McMuffins in China, they has changed a little bit of menu in local city to fix the consumer preference. There is one information Hume (2010) provided, “In Hong Kong, the traditional Filet-O-Fish sandwich is the top seller. In Shanghai, McDonald's Spicy Chicken Filet Burger sells best, and a Spicy Filet-O-Fish recently was added” (p. 1). It evidences that McDonald’s would look at the sales reports and then decides what have to be changed in original menu. However, besides McDonald’s research local consumer preference, it has founded focus group studies to research more detail about Chinese eating behavior and custom. According to Jie (2008), “we do extensive focus group studies of Chinese consumers, and one of the things that Chinese consumers say over and over again is that 'we come to you because you are a Western brand, if we want to rice or congee we can eat at home or in Chinese restaurants, we want to sample the Western brand” (p. 1). Jie (2008) mentioned one example which McDonald’s produced right goods to fix the Chinese custom. The example is corn cup which is success introduced to healthy and nutrition Chinese consumer for offering a cup of healthy corn rather than French fries on the Happy Meal menu. As the sentence Jie (2008) stated, “It was invented by the McDonald's China research and development center and proved to be very popular due to its healthy content and flavor and it has been introduced to other Asian marketplaces” (p.1). Thus, research local information is an important step to any business. McDonald’s does well on it and perform their marketing strategy well in China.
McDonald’s successfully promotes the products into entire China region in recent years. It does really good brand marketing plan in China which is not only making good profit, but has been well-known for the China people. Also, the people most easily recognize McDonald’s and even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China.
In China, McDonald’s has created two niches which is drive through and locations open all night and it has excellent growing in selling. Niche means a special region demand from customers for supply special goods or services. Drive through and locations open all night strategy performs successfully in recent years and let McDonald’s become the restaurant leading place in China. There is one example talked about McDonald’s did the drive through service excellent while the Beijing Olympic Games in August 2008, “it has 770 units in China now (the first opened in 1990) and intends to have at least 1,000—and 50% of new stores with drive-thru windows—when the Beijing Olympic Games begin in August 2008” (Hume, 2010). Furthermore, in August for the Beijing 2008 Olympic Games, the McDonald’s global CEO declared that “the mainland's fast-food market was worth almost $200 billion last year and was growing 16 percent per year, sources from the Ministry of Commerce say. We are going to continue our growth at a faster rate in China, while it has little to do with the association with Olympics” (Jie, 2008). Drive through strategy is a huge market in China and make McDonald’s make more profit with it. There is one statement said by Jeffery Schwartz, chied executive of McDonald’s China business, “We see the future of China with cars, communities and houses spreading out, we think the potential for drive-throughs is huge” (Tang, 2010). What is more, The Associated Press (2007) mentioned that “Deutsche Bank's West added McDonald's drive-throughs have reported sales 15% to 20% higher than non-drive-through locations” (p.2). Drive through make McDonald’s earn more profit within a short period. As a result, drive through and locations open all night are two successful niches.
Two questions:
1. How is my paper going so far? Is organization good or not? Do I need to reorganize my structure?
2. In my article, do you think I should talk more detail about McDonald’s marketing stratagem or do you think my main topic of McDonald’s is enough to continue the paper? For example, McDonald’s marketing way or their advertising with promotion which appeal to Chinese consumer.
Reference
Adams, B. (November 7 2008). Purple Slinky. February 8, 2010. Retrieved from: Nine mcdonald’s products that actually flopped:http://purpleslinky.com/humor/food/nine-mcdonalds-products-that-actually-flopped/
Griffith, W. (August 15, 2008). McDonald’s has a big appetite for china. Retrieved from: msnbc.com: http://www.msnbc.msn.com/id/26226387/
Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
Jie, L. (September 9, 2008). McDonald’s growing in china. February 25, 2010. Retrieved from China Daily: http://www.chinadaily.com.cn/bizchina/2008-09/08/content_7007412.htm
Tang H. (February 3, 2010). Drive through tips for china. February 25, 2010. Retrieved from Creaders.NET: http://www.creadersnet.com/newsViewer_english.php?id=667355
The Associated Press. (September 17, 2007). McDonald’s china strategy. February 16, 2010. Retrieved from: Los Angeles Times- Article Collections: http://articles.latimes.com/2007/sep/17/business/ft-mcdon17?pg=2
1. Jie, L. (September 9, 2008). McDonald’s growing in china. February 25, 2010. Retrieved from China Daily: http://www.chinadaily.com.cn/bizchina/2008-09/08/content_7007412.htm
I found this source by typing “McDonald’s research consumer behavior in China”. The main purpose I use this source is because I think I need more evidences to prove that McDonald’s has done a lot of research of local consumer preference in China before they sale the goods/service to the marketplace. Thus, I have a big found from this article, firstly, this article is written by Chinese editor and the source’s website is China Daily. It has more provided that the information from the source is correct. Secondly, the author stated that McDonald’s has founded focus group studies Chinese consumer eating behavior. It is useful and well to support my main point.
2. Tang H. (February 3, 2010). Drive through tips for china. February 25, 2010. Retrieved from Creaders.NET: http://www.creadersnet.com/newsViewer_english.php?id=667355
I found this by typing “McDonald’s drive through in China”. I need it because I think I didn’t provided enough evidence for McDonald’s drive through part on the last week journal. Also, this week I used this article to support my point which stated that McDonald’s drive through strategy is successful in China and bring a big jump to them to make more profit. This source is credible due to the author is Chinese editor and the website is Chinese newspaper as well. Moreover, on the article’s bottom, the author stated that the source of the article is Wall Street Journal which usually provided credible information to the readers. Therefore, I choose it to support my main point. However, I just want to mention about a new idea about my research after I finished today’s journal. I think in the future, I would combine this article’s information to my first paragraph which mentioned that McDonald’s has researched the local consumer preference and custom in China. Because in Tang words, he mentioned the drive through strategy success is due to the Chinese usually busy and it is a kind of lifestyle (it is similar as Chinese custom) of them. So, I will try my best to combine this idea next week.
Synthesizes the sources into paragraph (I combine both old and new resources to make a completed paragraph):
In China, McDonald’s has adjusted their marketing strategy to create new flavors of the products. For example, McDonald’s has changed their menu a little bit different than the original menu in the United States. According to Adams (2008), “they seem to have found the magic touch for capturing that taste bud of people all over the world, even in countries that don’t eat beef, like India, or those that prefer rice, like the entire Asian region”. McDonald’s has researched local consumer eating behavior first and then decide to change the menu. Moreover, Hume (2010) stated that in addition to provide core menu which included Big Macs, McChicken, and Egg McMuffins in China, they has changed a little bit of menu in local city to fix the consumer preference. There is one information Hume (2010) provided, “In Hong Kong, the traditional Filet-O-Fish sandwich is the top seller. In Shanghai, McDonald's Spicy Chicken Filet Burger sells best, and a Spicy Filet-O-Fish recently was added” (p. 1). It evidences that McDonald’s would look at the sales reports and then decides what have to be changed in original menu. However, besides McDonald’s research local consumer preference, it has founded focus group studies to research more detail about Chinese eating behavior and custom. According to Jie (2008), “we do extensive focus group studies of Chinese consumers, and one of the things that Chinese consumers say over and over again is that 'we come to you because you are a Western brand, if we want to rice or congee we can eat at home or in Chinese restaurants, we want to sample the Western brand” (p. 1). Jie (2008) mentioned one example which McDonald’s produced right goods to fix the Chinese custom. The example is corn cup which is success introduced to healthy and nutrition Chinese consumer for offering a cup of healthy corn rather than French fries on the Happy Meal menu. As the sentence Jie (2008) stated, “It was invented by the McDonald's China research and development center and proved to be very popular due to its healthy content and flavor and it has been introduced to other Asian marketplaces” (p.1). Thus, research local information is an important step to any business. McDonald’s does well on it and perform their marketing strategy well in China.
McDonald’s successfully promotes the products into entire China region in recent years. It does really good brand marketing plan in China which is not only making good profit, but has been well-known for the China people. Also, the people most easily recognize McDonald’s and even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China.
In China, McDonald’s has created two niches which is drive through and locations open all night and it has excellent growing in selling. Niche means a special region demand from customers for supply special goods or services. Drive through and locations open all night strategy performs successfully in recent years and let McDonald’s become the restaurant leading place in China. There is one example talked about McDonald’s did the drive through service excellent while the Beijing Olympic Games in August 2008, “it has 770 units in China now (the first opened in 1990) and intends to have at least 1,000—and 50% of new stores with drive-thru windows—when the Beijing Olympic Games begin in August 2008” (Hume, 2010). Furthermore, in August for the Beijing 2008 Olympic Games, the McDonald’s global CEO declared that “the mainland's fast-food market was worth almost $200 billion last year and was growing 16 percent per year, sources from the Ministry of Commerce say. We are going to continue our growth at a faster rate in China, while it has little to do with the association with Olympics” (Jie, 2008). Drive through strategy is a huge market in China and make McDonald’s make more profit with it. There is one statement said by Jeffery Schwartz, chied executive of McDonald’s China business, “We see the future of China with cars, communities and houses spreading out, we think the potential for drive-throughs is huge” (Tang, 2010). What is more, The Associated Press (2007) mentioned that “Deutsche Bank's West added McDonald's drive-throughs have reported sales 15% to 20% higher than non-drive-through locations” (p.2). Drive through make McDonald’s earn more profit within a short period. As a result, drive through and locations open all night are two successful niches.
Two questions:
1. How is my paper going so far? Is organization good or not? Do I need to reorganize my structure?
2. In my article, do you think I should talk more detail about McDonald’s marketing stratagem or do you think my main topic of McDonald’s is enough to continue the paper? For example, McDonald’s marketing way or their advertising with promotion which appeal to Chinese consumer.
Reference
Adams, B. (November 7 2008). Purple Slinky. February 8, 2010. Retrieved from: Nine mcdonald’s products that actually flopped:http://purpleslinky.com/humor/food/nine-mcdonalds-products-that-actually-flopped/
Griffith, W. (August 15, 2008). McDonald’s has a big appetite for china. Retrieved from: msnbc.com: http://www.msnbc.msn.com/id/26226387/
Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
Jie, L. (September 9, 2008). McDonald’s growing in china. February 25, 2010. Retrieved from China Daily: http://www.chinadaily.com.cn/bizchina/2008-09/08/content_7007412.htm
Tang H. (February 3, 2010). Drive through tips for china. February 25, 2010. Retrieved from Creaders.NET: http://www.creadersnet.com/newsViewer_english.php?id=667355
The Associated Press. (September 17, 2007). McDonald’s china strategy. February 16, 2010. Retrieved from: Los Angeles Times- Article Collections: http://articles.latimes.com/2007/sep/17/business/ft-mcdon17?pg=2
Saturday, February 20, 2010
Week 5 Writing Journal
Summary of two sources:
1. The Associated Press. (September 17, 2007). McDonald’s china strategy. February 16, 2010. Retrieved from: Los Angeles Times- Article Collections: http://articles.latimes.com/2007/sep/17/business/ft-mcdon17?pg=2
This source stated that McDonald’s created two niches which is a special region demand from customers for supply special goods or services. There are two niches McDonald’s provides in China: drive through and locations open all night. Moreover, the article mentioned that McDonald’s had reported sales increases than before. It is useful to me, because this information support my point which McDonald’s does good job on their marketing strategy. Also, the two niches had opened McDonald’s restaurant leading place in China. I would synthesizes this article when I mention about McDonald’s is well-known in China. I will provide the report from the article to support my idea.
2. Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
This source has some related to the first one, which mentioned about McDonald’s drive through in China. Also, the article talked about McDonald’s has researched local consumer taste behavior and has created new flavors to fix Chinese consumer taste. Especially, there is not only one menu in China, but a bit dissimilar in some China’s cities, such as Beijing, Hong Gong and Shanghai. Thus, I would add this data into my first main point which stated that McDonald’s research local consumer taste behavior first and has changed the menu a little bit different.
Combine two new sources into paragraph:
In China, McDonald’s has adjusted their marketing strategy to create new flavors of the products. For example, McDonald’s has changed their menu a little bit different than the original menu in the United States. According to Adams (2008), “they seem to have found the magic touch for capturing that taste bud of people all over the world, even in countries that don’t eat beef, like India, or those that prefer rice, like the entire Asian region”. McDonald’s has researched local consumer eating behavior first and then decide to change the menu. Moreover, Hume (2010) stated that in addition to provide core menu which included Big Macs, McChicken, and Egg McMuffins in China, they has changed a little bit of menu in local city to fix the consumer preference. There is one information Hume (2010) provided, “In Hong Kong, the traditional Filet-O-Fish sandwich is the top seller. In Shanghai, McDonald's Spicy Chicken Filet Burger sells best, and a Spicy Filet-O-Fish recently was added” (p. 1). It evidences that McDonald’s would look at the sales reports and then decides what have to be changed in original menu. Thus, research local information is an important step to any business. McDonald’s does well on it and perform their marketing strategy well in China.
McDonald’s successfully promotes the products into entire China region in recent years. It does really good brand marketing plan in China which is not only making good profit, but has been well-known for the China people. Also, the people most easily recognize McDonald’s and even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China. Furthermore, McDonald’s has created two niches: drive through and locations open all night. Niche means a special region demand from customers for supply special goods or services. The two niches perform successfully and let McDonald’s become the restaurant leading place in China. There is one example talked about McDonald’s did the drive through service excellent while the Beijing Olympic Games in August 2008, “it has 770 units in China now (the first opened in 1990) and intends to have at least 1,000—and 50% of new stores with drive-thru windows—when the Beijing Olympic Games begin in August 2008” (Hume, 2010). As a result, drive through and locations open all night are two successful niches.
Reference
Adams, B. (November 7 2008). Purple Slinky. February 8, 2010. Retrieved from: Nine mcdonald’s products that actually flopped: http://purpleslinky.com/humor/food/nine-mcdonalds-products-that-actually-flopped/
Griffith, W. (August 15, 2008). McDonald’s has a big appetite for china. Retrieved from: msnbc.com: http://www.msnbc.msn.com/id/26226387/
Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
McDonald’s franchise. (February 3, 2010). February 14, 2010. Retrieved from: GreenwichMeanTime.com: http://wwp.greenwichmeantime.com/time-zone/usa/websites/business/franchise/mcdonalds/index.htm
The Associated Press. (September 17, 2007). McDonald’s china strategy. February 16, 2010. Retrieved from: Los Angeles Times- Article Collections: http://articles.latimes.com/2007/sep/17/business/ft-mcdon17?pg=2
1. The Associated Press. (September 17, 2007). McDonald’s china strategy. February 16, 2010. Retrieved from: Los Angeles Times- Article Collections: http://articles.latimes.com/2007/sep/17/business/ft-mcdon17?pg=2
This source stated that McDonald’s created two niches which is a special region demand from customers for supply special goods or services. There are two niches McDonald’s provides in China: drive through and locations open all night. Moreover, the article mentioned that McDonald’s had reported sales increases than before. It is useful to me, because this information support my point which McDonald’s does good job on their marketing strategy. Also, the two niches had opened McDonald’s restaurant leading place in China. I would synthesizes this article when I mention about McDonald’s is well-known in China. I will provide the report from the article to support my idea.
2. Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
This source has some related to the first one, which mentioned about McDonald’s drive through in China. Also, the article talked about McDonald’s has researched local consumer taste behavior and has created new flavors to fix Chinese consumer taste. Especially, there is not only one menu in China, but a bit dissimilar in some China’s cities, such as Beijing, Hong Gong and Shanghai. Thus, I would add this data into my first main point which stated that McDonald’s research local consumer taste behavior first and has changed the menu a little bit different.
Combine two new sources into paragraph:
In China, McDonald’s has adjusted their marketing strategy to create new flavors of the products. For example, McDonald’s has changed their menu a little bit different than the original menu in the United States. According to Adams (2008), “they seem to have found the magic touch for capturing that taste bud of people all over the world, even in countries that don’t eat beef, like India, or those that prefer rice, like the entire Asian region”. McDonald’s has researched local consumer eating behavior first and then decide to change the menu. Moreover, Hume (2010) stated that in addition to provide core menu which included Big Macs, McChicken, and Egg McMuffins in China, they has changed a little bit of menu in local city to fix the consumer preference. There is one information Hume (2010) provided, “In Hong Kong, the traditional Filet-O-Fish sandwich is the top seller. In Shanghai, McDonald's Spicy Chicken Filet Burger sells best, and a Spicy Filet-O-Fish recently was added” (p. 1). It evidences that McDonald’s would look at the sales reports and then decides what have to be changed in original menu. Thus, research local information is an important step to any business. McDonald’s does well on it and perform their marketing strategy well in China.
McDonald’s successfully promotes the products into entire China region in recent years. It does really good brand marketing plan in China which is not only making good profit, but has been well-known for the China people. Also, the people most easily recognize McDonald’s and even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China. Furthermore, McDonald’s has created two niches: drive through and locations open all night. Niche means a special region demand from customers for supply special goods or services. The two niches perform successfully and let McDonald’s become the restaurant leading place in China. There is one example talked about McDonald’s did the drive through service excellent while the Beijing Olympic Games in August 2008, “it has 770 units in China now (the first opened in 1990) and intends to have at least 1,000—and 50% of new stores with drive-thru windows—when the Beijing Olympic Games begin in August 2008” (Hume, 2010). As a result, drive through and locations open all night are two successful niches.
Reference
Adams, B. (November 7 2008). Purple Slinky. February 8, 2010. Retrieved from: Nine mcdonald’s products that actually flopped: http://purpleslinky.com/humor/food/nine-mcdonalds-products-that-actually-flopped/
Griffith, W. (August 15, 2008). McDonald’s has a big appetite for china. Retrieved from: msnbc.com: http://www.msnbc.msn.com/id/26226387/
Hume, S. (2010). The road to china. February 16, 2010. Retrieved from: BuyerZone: http://www.buyerzone.com/professional_services/franchises/rbic-road-to-china.html
McDonald’s franchise. (February 3, 2010). February 14, 2010. Retrieved from: GreenwichMeanTime.com: http://wwp.greenwichmeantime.com/time-zone/usa/websites/business/franchise/mcdonalds/index.htm
The Associated Press. (September 17, 2007). McDonald’s china strategy. February 16, 2010. Retrieved from: Los Angeles Times- Article Collections: http://articles.latimes.com/2007/sep/17/business/ft-mcdon17?pg=2
Saturday, February 13, 2010
Week 4 Writing Journal
In my own words, a definition of quoting is write down the words exactly as same as original source, also we have to provide quotation marks and author’s name by following APA format. Paraphrasing is we condense the original paragraph and point out the main ideas. Summarizing is we write more widely than quoting and paraphrasing such as summarize the paragraph’s main points and provide some overview.
My topic is “How does McDonald’s strategy deal with consumer taste in China”, which is related to my major: marketing. In my process of the topic research, I found out that McDonald’s has adjusted their marketing strategy to create new flavors of the products. They do it well in China and successfully promote the products into entire China. Also, I knew McDonald’s do really good with their marketing which not only making good profit, but has been well-known for the China people. Firstly, McDonald’s has changed their menu a little bit different than the original menu in China. According to Adams (2008), “they seem to have found the magic touch for capturing that taste bud of people all over the world, even in countries that don’t eat beef, like India, or those that prefer rice, like the entire Asian region”. Secondly, McDonald’s do really good brand marketing in China; the people must easily recognize McDonald’s, even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China. However, I hope after my audience read my article they would understand how well McDonald’s performs their new marketing strategy in China and have some general ideas of good marketing strategy.
Reference
Adams, B. (November 7 2008). Purple Slinky. February 8, 2010. Retrieved from: Nine mcdonald’s products that actually flopped:
http://purpleslinky.com/humor/food/nine-mcdonalds-products-that-actually-flopped/
Griffith, W. (August 15, 2008). McDonald’s has a big appetite for china. Retrieved from: msnbc: http://www.msnbc.msn.com/id/26226387/
My topic is “How does McDonald’s strategy deal with consumer taste in China”, which is related to my major: marketing. In my process of the topic research, I found out that McDonald’s has adjusted their marketing strategy to create new flavors of the products. They do it well in China and successfully promote the products into entire China. Also, I knew McDonald’s do really good with their marketing which not only making good profit, but has been well-known for the China people. Firstly, McDonald’s has changed their menu a little bit different than the original menu in China. According to Adams (2008), “they seem to have found the magic touch for capturing that taste bud of people all over the world, even in countries that don’t eat beef, like India, or those that prefer rice, like the entire Asian region”. Secondly, McDonald’s do really good brand marketing in China; the people must easily recognize McDonald’s, even the age from five to seventy. According to Griffith (2008), “Two decades ago, McDonald's was largely unknown here, except as a symbol of the decadent west. But a capitalist revolution has swept through the People's Republic. And today mainland China, still officially Communist, is home to 800 McDonald's restaurants — with 200 more in Hong Kong”. It represents that McDonald’s has grew very fast within two decades and has big market share in China. However, I hope after my audience read my article they would understand how well McDonald’s performs their new marketing strategy in China and have some general ideas of good marketing strategy.
Reference
Adams, B. (November 7 2008). Purple Slinky. February 8, 2010. Retrieved from: Nine mcdonald’s products that actually flopped:
http://purpleslinky.com/humor/food/nine-mcdonalds-products-that-actually-flopped/
Griffith, W. (August 15, 2008). McDonald’s has a big appetite for china. Retrieved from: msnbc: http://www.msnbc.msn.com/id/26226387/
Saturday, February 6, 2010
journal week three
My research question is “How to deal with diversity of global consumer consumption behavior?” From the research of last week’s Journal 3, I have researched about the international consumer consumption behavior. After I found out some information from online resource database, I think I have to clarify my main point about marketing. Firstly, I would challenge me one question which is stated at the first sentence, “how to deal with diversity of global consumer consumption behavior?” The reason this question occur is because there are many kind of marketing strategies are followed by a lot of company around the world. Therefore, I am interesting to ask that how other companies deal with those diversity marketplaces in every country.
In my readings about research, I have learned that many firms change their marketing strategy to fix different countries’ marketplace. Due to every country’s culture, business marketplace, and consumer consumption behavior, the firms usually expend their original marketing strategy to a little different ways. For example, they would create new flavors for their products in some places to appeal for local consumer. And then, the firms get more profit and successful in their global marketing business.
My thesis statement is the corporation primary has to research and know the consumption situations within the country, and modify their marketing strategy to fasten on the place’s business marketplace. On the other words, my research main point is that corporation should build further different sale strategies for different cultures from their basic marketing plan. There is one great example to discuss, McDonald’s. According to McDonald’s International marketing strategy (2010), the author stated, “The business model is basically the same no matter what country it goes into. What varies from location to location is the food. For example, according to the country locator on the company's web site, where you can find fascinating information about the company's International restaurants, in Argentina, instead of the Big Mac, the most favorite sandwich is the McNiffica, (patty, cheese, tomato) while in Japan, it's a McTeryaki, and in India, McDonald's serves no beef in its burgers, which are made of tofu” (p. 1). This statement mentioned that McDonald’s makes their products different from country to country.
My audience would be academic college students, marketing person, and the people who interested in worldwide company international marketing strategy. My purpose is to find out what kinds of new strategy much company change for fix the international marketing place.
Lastly, I found out two resources which can support my thesis statement.
1. McDonald’s international marketing strategy. (2010). Retrieved from: Lots of Essay.com: http://www.lotsofessays.com/viewpaper/1694996.html
This resource provides me some information about McDonald’s different marketing strategy in other country. Also, it tells us more example of McDonald’s in other country, such as Japan, India, and Argentina. In conclusion, this article is valuable in my research. Although I cannot know the author of this article, this article still credible for me. Because Essay.com is a website which provides professionally written essays to the people who pay for the fee. Thus, I think Essay.com may be a credible resource for me to research more information about my topic.
2. Perner, L. (n.d.). Consumer behavior: The psychology of marketing. Retrieved from: usc Marshall University of Southern California: http://www.consumerpsychologist.com/
This article helps me understand how to get better know about international consumer consumption behavior from psychology point of view. The author is Lars Perner. He is a Ph.D who is assistant professor of clinical marketing of University of Southern California. He might be an expert in the field and this article also important to my topic.
In my readings about research, I have learned that many firms change their marketing strategy to fix different countries’ marketplace. Due to every country’s culture, business marketplace, and consumer consumption behavior, the firms usually expend their original marketing strategy to a little different ways. For example, they would create new flavors for their products in some places to appeal for local consumer. And then, the firms get more profit and successful in their global marketing business.
My thesis statement is the corporation primary has to research and know the consumption situations within the country, and modify their marketing strategy to fasten on the place’s business marketplace. On the other words, my research main point is that corporation should build further different sale strategies for different cultures from their basic marketing plan. There is one great example to discuss, McDonald’s. According to McDonald’s International marketing strategy (2010), the author stated, “The business model is basically the same no matter what country it goes into. What varies from location to location is the food. For example, according to the country locator on the company's web site, where you can find fascinating information about the company's International restaurants, in Argentina, instead of the Big Mac, the most favorite sandwich is the McNiffica, (patty, cheese, tomato) while in Japan, it's a McTeryaki, and in India, McDonald's serves no beef in its burgers, which are made of tofu” (p. 1). This statement mentioned that McDonald’s makes their products different from country to country.
My audience would be academic college students, marketing person, and the people who interested in worldwide company international marketing strategy. My purpose is to find out what kinds of new strategy much company change for fix the international marketing place.
Lastly, I found out two resources which can support my thesis statement.
1. McDonald’s international marketing strategy. (2010). Retrieved from: Lots of Essay.com: http://www.lotsofessays.com/viewpaper/1694996.html
This resource provides me some information about McDonald’s different marketing strategy in other country. Also, it tells us more example of McDonald’s in other country, such as Japan, India, and Argentina. In conclusion, this article is valuable in my research. Although I cannot know the author of this article, this article still credible for me. Because Essay.com is a website which provides professionally written essays to the people who pay for the fee. Thus, I think Essay.com may be a credible resource for me to research more information about my topic.
2. Perner, L. (n.d.). Consumer behavior: The psychology of marketing. Retrieved from: usc Marshall University of Southern California: http://www.consumerpsychologist.com/
This article helps me understand how to get better know about international consumer consumption behavior from psychology point of view. The author is Lars Perner. He is a Ph.D who is assistant professor of clinical marketing of University of Southern California. He might be an expert in the field and this article also important to my topic.
Tuesday, February 2, 2010
Summary of Two Articles
On the website of Writing@CSU, there are some main points the author mentioned about, such as introduction of a “keyword”, definition of “refining a search”, and four electronic databases to demonstrate the usage of keyword. Firstly, keyword is a very important component to find out our information online. Keyword can help us to link to vary electronic journals, articles, newspapers, and books. Moreover, the author said the easiest way to enter the keyword might be article title or author’s name. After we put a keyword into database engine, we will figure out variety information immediately. Secondly, the definition of “refining a search keyword” is to find out some better results from internet by using more specific keywords. The article gives us one example is research the impact of television on violent behavior. If we would like to obtain further and accurate data, we might type in the keywords television and violence rather than the sentence “the impact of television on violent behavior”. Thirdly, the article provides four online database links for us to demonstrate the usage of keyword. There are The Lycos Web Search Site, The ERIC Database, The SAGE Online Library Catalog, and The Melvyl Online Library Catalog.
On the other article, it teaches us how to use synonym to make our research different. If we can use synonym well when we research our data from database, the results would be more accurate and specific. Also, there are some examples, such as type ladies or female instead of women. It is very useful to me and is a good technique to help me refine my keyword in the future.
In the beginning I used the keywords “international consumer consumption behavior” to search on Google. I found out an article called Consumer behavior: The psychology of marketing (http://www.consumerpsychologist.com/). This article mentioned about basic ideas of consumer behavior related to the psychology of marketing. The author researched about the possible elements which were consist of general consumer behavior. This keyword is helpful to me, and I try to refine my original keyword at next research. I used both of “marketing strategy” and “international consumer behavior”. I got a lot of new information and looked around them. One of them called How to develop a marketing strategy in 5 easy steps (http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm). This article is useful to me as well and help me figure out how to understand marketing consumer behavior patterns and develop a marketing strategy. Finally, after I doing these practices of keywords, I understand how to appropriately use the keyword and refine them.
On the other article, it teaches us how to use synonym to make our research different. If we can use synonym well when we research our data from database, the results would be more accurate and specific. Also, there are some examples, such as type ladies or female instead of women. It is very useful to me and is a good technique to help me refine my keyword in the future.
In the beginning I used the keywords “international consumer consumption behavior” to search on Google. I found out an article called Consumer behavior: The psychology of marketing (http://www.consumerpsychologist.com/). This article mentioned about basic ideas of consumer behavior related to the psychology of marketing. The author researched about the possible elements which were consist of general consumer behavior. This keyword is helpful to me, and I try to refine my original keyword at next research. I used both of “marketing strategy” and “international consumer behavior”. I got a lot of new information and looked around them. One of them called How to develop a marketing strategy in 5 easy steps (http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm). This article is useful to me as well and help me figure out how to understand marketing consumer behavior patterns and develop a marketing strategy. Finally, after I doing these practices of keywords, I understand how to appropriately use the keyword and refine them.
Saturday, January 30, 2010
Week 2 Writing Journal
1. Describe your company's unique selling proposition.
2. Define your target market.
3. Write down the benefits of your products or services.
4. Describe how you will position your products or services.
5. Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?
These steps help us to know marketing quickly and easily. Also, in my research on Google engine, I found out that international consumer consumption behavior is enormously related to the psychology researching. According to Perner, “consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption”. The main idea of Perner is that the study of “how” the consumer purchases the goods or services is extremely important. For example, if a marketer would like to sell its company products or services to one country which is undeveloped or progress developed, they have to understand that what kind of purchased ways their potential consumer would like to buy their products/services. The purchased ways are such as obtain the goods/services through by internet, wholesalers, retailers, or personal exchange. Moreover, some countries which have a little bit of development might not purchase their life goods/services via internet due to the technology are not well-known for the people. Thus, the marketer must have to research the country’s buying behavior, business environment, and traditional culture.
A country’s traditional culture is an important point in marketing as well. There is one great example to discuss, McDonald’s. According to McDonald’s International marketing strategy (2010), the author stated, “The business model is basically the same no matter what country it goes into. What varies from location to location is the food. For example, according to the country locator on the company's web site, where you can find fascinating information about the company's International restaurants, in Argentina, instead of the Big Mac, the most favorite sandwich is the McNiffica, (patty, cheese, tomato) while in Japan, it's a McTeryaki, and in India, McDonald's serves no beef in its burgers, which are made of tofu” (p. 1). This statement mentioned that McDonald’s makes their products different from country to country. Each marketer needs to observe and understand each location’s demography, then analysis the information and make a good decision before they promote their company’s products/services. It is a very interesting part in marketing. The different marketing strategy would decide every success chances for those companies.
In conclusion, the keyword of “international consumer consumption behavior” is very helpful in my research. Because when I typed the keyword on Google, it appeared a lot of resources about consumer consumption behavior. Although there are just few articles related to “international”, other consumer consumption behavior resources still can give me some ideas about marketing.
Reference
Lake, L. (2010). How to develop a marketing strategy in 5 easy steps. Retrieved from: About.com: Marketing: http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm
McDonald’s international marketing strategy. (2010). Retrieved from: Lots of Essay.com: http://www.lotsofessays.com/viewpaper/1694996.html
Perner, L. (n.d.). Consumer behavior: The psychology of marketing. Retrieved from: usc Marshall University of Southern California: http://www.consumerpsychologist.com/
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