Week 2 Writing Journal

I used the keywords "international consumer consumption behavior" to search on Google. International consumer consumption behavior means the marketer research a field of location's consumer consumption behavior before they promote its products/services around the world. The basic introduction of marketing is to appeal to the potnetial consumers to buy goods/services. There are five easy steps to develop a marketing strategy declared by Lake (2010):

1. Describe your company's unique selling proposition.

2. Define your target market.

3. Write down the benefits of your products or services.

4. Describe how you will position your products or services.

5. Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?

These steps help us to know marketing quickly and easily. Also, in my research on Google engine, I found out that international consumer consumption behavior is enormously related to the psychology researching. According to Perner, “consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption”. The main idea of Perner is that the study of “how” the consumer purchases the goods or services is extremely important. For example, if a marketer would like to sell its company products or services to one country which is undeveloped or progress developed, they have to understand that what kind of purchased ways their potential consumer would like to buy their products/services. The purchased ways are such as obtain the goods/services through by internet, wholesalers, retailers, or personal exchange. Moreover, some countries which have a little bit of development might not purchase their life goods/services via internet due to the technology are not well-known for the people. Thus, the marketer must have to research the country’s buying behavior, business environment, and traditional culture.

A country’s traditional culture is an important point in marketing as well. There is one great example to discuss, McDonald’s. According to McDonald’s International marketing strategy (2010), the author stated, “The business model is basically the same no matter what country it goes into. What varies from location to location is the food. For example, according to the country locator on the company's web site, where you can find fascinating information about the company's International restaurants, in Argentina, instead of the Big Mac, the most favorite sandwich is the McNiffica, (patty, cheese, tomato) while in Japan, it's a McTeryaki, and in India, McDonald's serves no beef in its burgers, which are made of tofu” (p. 1). This statement mentioned that McDonald’s makes their products different from country to country. Each marketer needs to observe and understand each location’s demography, then analysis the information and make a good decision before they promote their company’s products/services. It is a very interesting part in marketing. The different marketing strategy would decide every success chances for those companies.

In conclusion, the keyword of “international consumer consumption behavior” is very helpful in my research. Because when I typed the keyword on Google, it appeared a lot of resources about consumer consumption behavior. Although there are just few articles related to “international”, other consumer consumption behavior resources still can give me some ideas about marketing.

Reference

Lake, L. (2010). How to develop a marketing strategy in 5 easy steps. Retrieved from: About.com: Marketing: http://marketing.about.com/cs/advertising/ht/5steps2strategy.htm

McDonald’s international marketing strategy. (2010). Retrieved from: Lots of Essay.com: http://www.lotsofessays.com/viewpaper/1694996.html

Perner, L. (n.d.). Consumer behavior: The psychology of marketing. Retrieved from: usc Marshall University of Southern California: http://www.consumerpsychologist.com/

Summary of Two Articles

Summary of the articles are talking about what is the keywords. At the beginning of the essay, the author stated that how to use the keywords to research your subject. He said that we can use the keywords title or author’s name to find out our research questions. On the other hand, the author explained more detail of how the research systems to operation. For example, if we don’t find out a lot of information about a word “women”, we might search the synonym such as ladies or female. Then we can see more resources about same meaning with “women”. In conclusion, these two articles help us how to use the searching engine well and teach us to remember the searching tips in the future.

Engl-105 first essay

My major is marketing and I understand that marketing is a very important role in business marketplace. Because when a company produces a new product and tries to sell it, the promotion is a significant way to make good profit. That is the reason why marketing is a useful major for the business. Microsoft is a best example to let us know how marketing helps a company become more competitive. For more detail in Microsoft, Windows 7 is the most popular software which is well-known around the world within the short time when it’s released. Behind that, there is an excellent marketing team whom performs the product’s promotion, advertising, and selling.
However, if Microsoft promotes their goods without a wonderful marketing team, the people would not recognize Windows 7 so fast.
I am still learning basic knowledge of marketing in recent years. There are some questions I would like to figure out in my future's research. Firstly, I would like to understand the consumer's consumption behaviors.
Secondly, I would like to know more about the other country's traditional culture, language, and business marketplace.　
Thirdly, I would try to learn how to make a good communication with others.